Music has always been a major part of Gen Z culture, but what sets this generation apart is how they discover and engage with musicians. Here are some of the most influential artists shaping the sound of Gen Z:
Billie Eilish: Billie Eilish burst onto the scene with her unique sound and edgy, introspective lyrics. She’s not only a musical force but also a style icon, showing that you don’t have to conform to traditional beauty standards to be successful.
Lil Nas X: With his genre-blending hit “Old Town Road,” Lil Nas X became a trailblazer for Gen Z artists. He’s a master at using social media, particularly TikTok, to connect with his fans and promote his music. His openness about his sexuality has also made him a powerful voice for LGBTQ+ representation in the music industry.
Olivia Rodrigo: Olivia Rodrigo quickly became a pop sensation with her debut single “drivers license.” Her emotionally raw music resonates deeply with Gen Z, who appreciate her vulnerability and storytelling about heartbreak and growing up.
Doja Cat: Known for her genre-defying music that mixes pop, R&B, and hip-hop, Doja Cat has used platforms like TikTok to reach massive audiences. Her viral songs, like “Say So,” have made her a staple in Gen Z’s playlists.
BTS: The global sensation BTS has transcended the K-pop world to become one of the most influential musical acts on the planet. Gen Z loves BTS not only for their music but for their positive messages about self-love, mental health, and global unity.
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